Mastering Email Marketing Strategies for B2B and B2C
As a digital marketer who has seen the rise and decline of several trends and technologies over the past two decades, I often come across this question— “Is email marketing still effective?” Well, asking this question may make sense in this era of social media and influencer marketing. But the answer is that email marketing […]
Why Short-Form Video Dominates Today
To understand why short-form videos are winning, go through this quick scenario— Imagine you have two video tutorials on making Sushi. One is 30 minutes long while the other is just a 1-minute video. Interestingly, both videos have covered the same steps. Which one would you prefer? Well, if you are like most readers, you […]
Precision over Intuition! Data-Driven Marketing across Every Industry
There was a time when marketing was primarily driven by gut feeling. It was more of an art than a science. For example, when an ad was displayed on a billboard or aired on TV, a company had no reliable way to track how many times the ad was seen. Today, the marketing landscape has […]
The Rise of Micro-Influencers and the Sectors They Dominate
Influencer marketing is on the rise. Many brands are working with Micro-Influencers to promote their products or services. The world of influencers is categorised into Nano (1k to 10k followers), Micro (10k-100k), Macro (100k-1 Million), and Mega or Celebrity (over 1 Million). Working with them can benefit your marketing. But choosing the right one is […]
AI Is Transforming Every Industry
AI Marketing is no longer a buzzword. It determines today the way companies are run, professionals work, and customers relate to products and services. All spheres of life, including healthcare and education, finance, and entertainment, are transformed as AI reinvents the principles of efficiency, accuracy, speed, and innovativeness. Let’s walk through the impact of AI […]
Unleash Your Brand: Content Ideas That Work for Every Industry
It is quite understated to say that the content is king. But what kind of content? What do you do to make your message appealing? The point is here to appeal to the universal human needs and interests. When you produce something that informs, motivates, resolves issues, or establishes relationships, you are establishing a bridge […]
Social Media Hacks for All Niches: How to Do It
Of course, social media is moving at a rapid pace. But the fundamentals of how to produce strong, engaging content remain the same. Whether you’re running a food blog, a fashion label, a travel page, a tech start-up, or a service-based business, there’s an approach that can help you stand out from the rest. All […]
How Local SEO Drives Multi-Sector Growth
Local SEO has continuously proven to be a reliable way for businesses of get found locally. Whether you own a retail store, run a service-based brand or are the CEO of a large regional company, people in your community find what they need by searching online. If they can find you easily, you grow fast. That’s the power of […]
Top Digital Marketing Trends for 2025
What Every Business Should Focus On Digital marketing is quite dynamic. You must have seen how it has evolved over the years. The things that were must have been back then are now obsolete. Apart from this, businesses are required to keep pace with new trends/technologies to be put into practice to stay competitive. In […]
Smart Marketing Automation Tools for Business Marketing and Growth
If you feel like routine tasks are taking up more time than real marketing automation and growth ideas, automation can make a significant difference. Whether you are looking to automate emails, schedule social posts, track customer journeys, or manage campaigns, there is a tool for every job. However, it is important to choose the right […]
