Dark Social Marketing: Where Real Sharing Happens
Sometimes, your website analytics reveal a significant portion of visitors who are often categorised as direct traffic. Many of you might wonder where those “people” came from. They don’t type your web address manually. However, your web analytics tools don’t count them as traffic coming from Facebook, Google, or any other tracked source. That’s how […]
Zero-Party Data Without Cookies: The Power of Asking Nicely
Remember the good old days of online privacy? No, me neither. Internet browsing has always been tracked by tiny digital spies known as “cookies”. Cookies track what we do online, what we click, and what we buy. This data is then used by companies to determine what we might want to buy next. That’s why […]
Interactive Experiences That Convert Better Than Forms
You must be using sign-up boxes or a “get started” or “contact us” form to collect user data. After all, they are an important medium of lead generation. But have you ever thought that they can cause digital fatigue? Most users see a traditional form and think one thing: work. As a result, they are […]
Read Your Customers’ Minds! Predictive Consumer Behaviour Using AI Signals
Surveys, focus groups, and past sales data have been key mediums for years to understand consumer behaviour. Today, artificial intelligence has changed the game. AI signals can now predict consumer behaviour more precisely and in real time. The most successful brands are not just reacting to what people did yesterday; they are predicting what they […]
Multi-Language Micro-Content for High Engagement
You must have a website in English. After all, it is a global language, meaning that your website will be seen and understood across the world. Right? If you haven’t considered yet to show your website in other languages, you need to think again. Maybe you are leaving money on the table. Contrary to popular […]
Creating Thumb-Stopping Creatives That Win in Seconds
You, as a marketer, must be familiar with this scenario: someone is scrolling their feed rapidly, and your ad creative has less time than you think to make an impact. That’s true. The modern-day audience has the lowest attention span ever. You have only 1.5 seconds to catch their eye, stop them mid-scroll, and make […]
A Guide to Employee-Driven Brand Influence on LinkedIn
What do top companies like Apple, IBM, Tesla, and Amazon have in common? Of course, they are a big tech giant. But their employees have established themselves as top LinkedIn influencers. You can take a leaf from their book by encouraging your people to become opinion leaders over LinkedIn, the largest professional networking platform in […]
Community-Led Growth: The Future of Brand Scaling
It is quite understated to say that marketing is a vital component of your business growth. Generally, you have two main choices for marketing your brand: investing millions in ads (marketing-led) or hiring a massive sales team to knock on doors (sales-led). However, these methods are likely to be more costly and less effective as […]
Putting People over Brand! Humanized Brand Storytelling for Modern Audiences
Think about the last time you bought something because of a social media ad. Did you buy it because the company threw jargon or fancy words like “synergy” or “market-leading solutions”? Probably not. You likely bought it because you felt a connection with the product. Maybe other customers’ stories resonated with you, or perhaps you […]
Mastering Email Marketing Strategies for B2B and B2C
As a digital marketer who has seen the rise and decline of several trends and technologies over the past two decades, I often come across this question— “Is email marketing still effective?” Well, asking this question may make sense in this era of social media and influencer marketing. But the answer is that email marketing […]
