Resources

Think about the last time you bought something because of a social media ad. Did you buy it because the company threw jargon or fancy words like “synergy” or “market-leading…

As a digital marketer who has seen the rise and decline of several trends and technologies over the past two decades, I often come across this question— “Is email marketing…

To understand why short-form videos are winning, go through this quick scenario— Imagine you have two video tutorials on making Sushi. One is 30 minutes long while the other is…

There was a time when marketing was primarily driven by gut feeling. It was more of an art than a science. For example, when an ad was displayed on a…