Read Your Customers’ Minds! Predictive Consumer Behaviour Using AI Signals
Surveys, focus groups, and past sales data have been key mediums for years to understand consumer behaviour. Today, artificial intelligence has changed the game. AI signals can now predict consumer behaviour more precisely and in real time. The most successful brands are not just reacting to what people did yesterday; they are predicting what they […]
Multi-Language Micro-Content for High Engagement
You must have a website in English. After all, it is a global language, meaning that your website will be seen and understood across the world. Right? If you haven’t considered yet to show your website in other languages, you need to think again. Maybe you are leaving money on the table. Contrary to popular […]
Creating Thumb-Stopping Creatives That Win in Seconds
You, as a marketer, must be familiar with this scenario: someone is scrolling their feed rapidly, and your ad creative has less time than you think to make an impact. That’s true. The modern-day audience has the lowest attention span ever. You have only 1.5 seconds to catch their eye, stop them mid-scroll, and make […]
A Guide to Employee-Driven Brand Influence on LinkedIn
What do top companies like Apple, IBM, Tesla, and Amazon have in common? Of course, they are a big tech giant. But their employees have established themselves as top LinkedIn influencers. You can take a leaf from their book by encouraging your people to become opinion leaders over LinkedIn, the largest professional networking platform in […]
Community-Led Growth: The Future of Brand Scaling
It is quite understated to say that marketing is a vital component of your business growth. Generally, you have two main choices for marketing your brand: investing millions in ads (marketing-led) or hiring a massive sales team to knock on doors (sales-led). However, these methods are likely to be more costly and less effective as […]
Putting People over Brand! Humanized Brand Storytelling for Modern Audiences
Think about the last time you bought something because of a social media ad. Did you buy it because the company threw jargon or fancy words like “synergy” or “market-leading solutions”? Probably not. You likely bought it because you felt a connection with the product. Maybe other customers’ stories resonated with you, or perhaps you […]
Mastering Email Marketing Strategies for B2B and B2C
As a digital marketer who has seen the rise and decline of several trends and technologies over the past two decades, I often come across this question— “Is email marketing still effective?” Well, asking this question may make sense in this era of social media and influencer marketing. But the answer is that email marketing […]
Why Short-Form Video Dominates Today
To understand why short-form videos are winning, go through this quick scenario— Imagine you have two video tutorials on making Sushi. One is 30 minutes long while the other is just a 1-minute video. Interestingly, both videos have covered the same steps. Which one would you prefer? Well, if you are like most readers, you […]
Precision over Intuition! Data-Driven Marketing across Every Industry
There was a time when marketing was primarily driven by gut feeling. It was more of an art than a science. For example, when an ad was displayed on a billboard or aired on TV, a company had no reliable way to track how many times the ad was seen. Today, the marketing landscape has […]
The Rise of Micro-Influencers and the Sectors They Dominate
Influencer marketing is on the rise. Many brands are working with Micro-Influencers to promote their products or services. The world of influencers is categorised into Nano (1k to 10k followers), Micro (10k-100k), Macro (100k-1 Million), and Mega or Celebrity (over 1 Million). Working with them can benefit your marketing. But choosing the right one is […]
