Mastering Email Marketing Strategies for B2B and B2C
As a digital marketer who has seen the rise and decline of several trends and technologies over the past two decades, I often come across this question— “Is email marketing still effective?” Well, asking this question may make sense in this era of social media and influencer marketing. But the answer is that email marketing […]
Top Digital Marketing Trends for 2025
What Every Business Should Focus On Digital marketing is quite dynamic. You must have seen how it has evolved over the years. The things that were must have been back then are now obsolete. Apart from this, businesses are required to keep pace with new trends/technologies to be put into practice to stay competitive. In […]
Smart Marketing Automation Tools for Business Marketing and Growth
If you feel like routine tasks are taking up more time than real marketing automation and growth ideas, automation can make a significant difference. Whether you are looking to automate emails, schedule social posts, track customer journeys, or manage campaigns, there is a tool for every job. However, it is important to choose the right […]
A Guide to Generative AI-Driven Email Marketing
Creating a highly engaging email campaign is no fun. From keeping it personalised to ensuring the right delivery time, you have to tick every box to expect a result from your email marketing. Luckily, today’s marketers have a reason to smile as most parts of their job can be done with the help of AI […]