Why Short-Form Video Dominates Today
To understand why short-form videos are winning, go through this quick scenario— Imagine you have two video tutorials on making Sushi. One is 30 minutes long while the other is just a 1-minute video. Interestingly, both videos have covered the same steps. Which one would you prefer? Well, if you are like most readers, you […]
The Rise of Micro-Influencers and the Sectors They Dominate
Influencer marketing is on the rise. Many brands are working with Micro-Influencers to promote their products or services. The world of influencers is categorised into Nano (1k to 10k followers), Micro (10k-100k), Macro (100k-1 Million), and Mega or Celebrity (over 1 Million). Working with them can benefit your marketing. But choosing the right one is […]
Smart Marketing Automation Tools for Business Marketing and Growth
If you feel like routine tasks are taking up more time than real marketing automation and growth ideas, automation can make a significant difference. Whether you are looking to automate emails, schedule social posts, track customer journeys, or manage campaigns, there is a tool for every job. However, it is important to choose the right […]