Zero-Party Data Without Cookies: The Power of Asking Nicely
Remember the good old days of online privacy? No, me neither. Internet browsing has always been tracked by tiny digital spies known as “cookies”. Cookies track what we do online, what we click, and what we buy. This data is then used by companies to determine what we might want to buy next. That’s why […]
Interactive Experiences That Convert Better Than Forms
You must be using sign-up boxes or a “get started” or “contact us” form to collect user data. After all, they are an important medium of lead generation. But have you ever thought that they can cause digital fatigue? Most users see a traditional form and think one thing: work. As a result, they are […]
Read Your Customers’ Minds! Predictive Consumer Behaviour Using AI Signals
Surveys, focus groups, and past sales data have been key mediums for years to understand consumer behaviour. Today, artificial intelligence has changed the game. AI signals can now predict consumer behaviour more precisely and in real time. The most successful brands are not just reacting to what people did yesterday; they are predicting what they […]