From Basic to Brilliant - Custom Pricing & Order System for MoveMage

Wes Kennedy, from FBL Coaching Inc, needed a custom pricing and order page for MoveMage, designed specifically around their tote rental business model. The goal was to create a smoother ordering experience with dynamic pricing, clearer rental options, and a more intuitive path from selection to checkout.

The Results

Custom Pricing Logic

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Key Rental Variables Supported

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Responsive Ordering Experience

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Pricing Calculation Confusion

Project Overview

We focused on creating a custom rental ordering system that simplified pricing, improved the checkout journey, and made the overall experience easier for customers to complete their orders.

01

Mapped the rental model and custom pricing requirements.

02

Developed dynamic pricing and flexible rental selection logic.

03

Redesigned the order page for clarity and easier navigation.

04

Tested pricing accuracy, responsiveness, and checkout functionality.

From the Client

“Aarti did a fantastic job creating some custom code for a pricing and order page.”

- Wes Kennedy, FBL Coaching Inc

The Highlights

We developed a custom rental ordering experience that simplified pricing, reduced checkout friction, and created a scalable foundation for MoveMage.

01

Built custom pricing logic tailored to MoveMage’s rental business model.

02

Created a clearer ordering flow to improve customer confidence and reduce hesitation.

03

Optimised the experience for responsive, intuitive ordering across devices.

04

Developed flexible functionality that can support future pricing and business growth.

Our Solution

We combined custom development with customer journey optimisation to create a flexible ordering system that made rental pricing and checkout simpler for MoveMage customers.

Business Model Analysis

Reviewed rental durations, pricing structures, customer journeys, and existing friction points.

Logic Mapping

Mapped custom pricing variables and ordering requirements before development.

Conversion Optimisation

Improved CTAs and reduced confusion throughout the ordering process.

Checkout Performance

Created fast and intuitive interactions to support smoother order completion.

Custom Pricing Engine

Developed dynamic pricing logic based on rental selections and customer requirements.

The Impact

Tailored Rental Checkout Experience:

MoveMage now has an ordering system built specifically for its business model.

Improved User Confidence

Transparent pricing and cleaner flow reduced hesitation during checkout.

Higher Conversion Potential:

Simpler steps and responsive design support more completed orders.

Scalable Infrastructure:

Custom-coded logic allows future expansion and pricing changes.