If you feel like routine tasks are taking up more time than real marketing automation and growth ideas, automation can make a significant difference. Whether you are looking to automate emails, schedule social posts, track customer journeys, or manage campaigns, there is a tool for every job.
However, it is important to choose the right tool to work smarter and stay consistent. Keeping this in mind, we have come up with a rundown of essential automation tools for business marketing and growth.Stay Tuned with iSonic Media and Let’s get started.
HubSpot
When it comes to marketing automation, HubSpot is a leader in this category. It’s an all-in-one platform that not only handles automation but also acts as a powerful CRM. The best part is that its workflow features allow you to create automated workflows simply and effectively.
Imagine a user downloads an ebook from your website.
With workflows, you can schedule a sequence of personalized emails to nurture that lead and guide them through the conversion funnel without any manual effort.
Moreover, HubSpot offers integrations with key tools in an intuitive interface that anyone can use without being a tech expert.
Another great advantage of HubSpot is its ability to segment audiences in an advanced way and personalize each marketing action based on user behavior. Thanks to its CRM integration, the sales team can receive real-time notifications when a lead shows buying signals, significantly improving conversion rates.
HubSpot offers automation plans through its marketing hub and operations hub, starting at $20 per month per user and going up to $3,600 per month for advanced features.
In the marketing hub, the starter plan includes 1,000 marketing contacts and basic automation tools, while the enterprise plan offers advanced capabilities like predictive lead scoring.
In the operations hub, pricing also starts at $20 per month and goes up to $2,000 per month, providing options from custom field mapping to advanced data calculations.
Adobe Marketo Engage
Developed by Adobe, Marketo Engage is perfect for B2B strategies. If your business needs more sophisticated and personalized marketing, this is your tool. Thanks to its artificial intelligence, this tool analyzes user behavior to personalize communication to the highest level.
It can manage large volumes of leads and segment them with surgical precision. For example, if a user repeatedly visits your pricing page, the tool assigns a score and can trigger a remarketing campaign to close the conversion at the right moment.
Additionally, Marketo makes it easy to automate interactions across various channels like email, social media, and ads, helping companies maintain continuous contact with their customers.
Its detailed reports allow you to measure the impact of each action in your overall strategy.
It comes with four pricing plans: GROWTH, SELECT, PRIME, and ULTIMATE. However, specific pricing details are not publicly available as Adobe provides customized rates for each plan based on factors like database size and each company’s specific goals and needs.
The growth plan offers essential tools like campaign automation, segmentation, and 20,000 API calls per day. Select raises the limit to 50,000 API calls per day and includes lead scoring and advanced workflows. Prime adds webinar marketing and ROI analysis, while Ultimate includes journey analytics with AI.
Marketo integrates with Salesforce, Microsoft Dynamics, and Viva, allowing data synchronization and better alignment between sales and marketing. In addition, every instance except growth supports up to 25 users, facilitating collaboration on large-scale campaigns.
Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement, formerly known as part, is the ideal option if you already use Salesforce. Its integration allows perfect alignment between marketing and sales teams, ensuring that no lead gets lost in the process.
Among its advantages are the ability to nurture leads with dynamic content, email marketing automation, and advanced reporting that allows you to measure the ROI of each action. Its B2B focus and artificial intelligence make Partardau a must for companies with long and complex sales cycles.
It also offers lead scoring and advanced segmentation features, helping sales teams focus on prospects with the highest conversion potential. Moreover, its campaign report tool lets you visualize the impact of each strategy and make real-time adjustments.
Its plans range from $1,500 a month in the growth plan, which includes basic lead nurturing and scoring, to $15,000 a month at the premium plan, which provides AI for advanced personalization and dedicated support. Prices vary depending on the number of contacts, from 10,000 in growth to 75,000 in premium.
Zapier
If you need to connect with different applications without complicating things with code, Zapier is your solution. This tool allows you to automate repetitive tasks by linking more than 7,000 different applications.
For example, you can set it up so that every time someone fills out a form on your website, a lead is automatically created in your CRM and a welcome email is sent.
Zapier allows for very good customization in its automations, making it easier to work with tools like Google Sheets, Slack, Mailchimp, Active Campaign, and many more. Its workflows can be designed with specific conditions so that each action is executed at the ideal time.
It offers three pricing plans: free, professional, and team, with fees of $19 per month for the professional plan and $69 per month for the team plan. The free plan includes $100 tasks per month and two-step zaps, while the professional allows for more advanced zaps, multiple steps, and premium apps. Team enables collaborative tools and priority support. There’s also an enterprise plan for organizations. If you’re interested, you can contact Zapier for more pricing information.
Mailchimp
Although many associate it only with email marketing, Mailchimp has evolved into a marketing automation platform with multiple functionalities. Its AI assistant helps you optimize campaigns, and its integration with e-commerce platforms allows you to create automated marketing flows.
One of its standout features is the ability to create personalized campaigns based on user behavior, which significantly improves conversion rates. It also offers advanced analytics to measure the impact of each email sent and make real-time adjustments.
Mailchimp’s paid plans vary depending on the number of contacts you want to add.
For example, the standard email marketing plan changes depending on the number of contacts, starting at 500 contacts for $20 per month, and the essentials plan costs $13 a month for 500 contacts. The premium plan has clear advantages, such as unlimited users and audiences.
Klaviyo
If you run an e-commerce, Klaviyo is one of the best options. Its big advantage is real-time data based on personalization, allowing you to create ultra-segmented communication strategies.
Klaviyo also allows you to automate remarketing campaigns, sending personalized emails and SMS based on browsing and purchase history. This helps boost loyalty and increase the average cart value.
Klaviyo offers several pricing plans based on the number of contacts. The free plan includes up to 150 SMS credits and 500 emails per month. The email plan starts at $45 per month and includes generative AI for content creation. The email plus SMS plan costs $60 per month and includes multi-channel segmentation.
What sets ActiveCampaign apart is its powerful segmentation and the ability to create very advanced automations without programming. Its lead scoring system lets you identify the most valuable potential customers and focus efforts on them.
It also allows over 900 integrations, so it can connect with various tools and platforms for centralized data management.
The tool offers four main plans: starter, plus, professional, and enterprise. Prices start at $15 per month for the starter plan, which includes essential features such as email personalization. The Plus plan from $49 per month adds landing pages and unlimited actions.
The pro plan from $79 per month offers more email contacts and greater automation capacity. Lastly, the enterprise plan at $149 per month is the only one that includes CRM integrations.
Omnisend
If you work in e-commerce, Omnisend is an excellent choice. Its omnichannel approach lets you integrate email, SMS, push notifications, and social media, ensuring your message reaches the customer through their preferred channel.
With Omnisend, businesses can target specific audiences based on purchases, behaviors, or browsing history. The tool can also be integrated with platforms like Shopify, making marketing automation easier, and offers a variety of customizable templates optimized for mobile devices.
Omnisend offers plans like the standard plan starting at $11.20 per month, ideal for growing and mid-sized companies focused on email marketing. On the other hand, the pro plan starting at $41.30 per month is perfect for high-volume senders who want to enhance their campaigns with the power of SMS.
In addition, Omnis lets you choose the ideal number of contacts. The more you add, the more each plan’s price varies.
GetResponse
Although it started as an email marketing tool, GetResponse has evolved into a complete solution with landing page creation, webinars, and an AI-powered website builder.
It deals mainly in marketing automation, list building, and audience segmentation. It offers tools like landing pages, email marketing, and webinars, but does not explicitly focus on monetizing content like online courses or direct product sales within the platform.
GetResponse offers several plans tailored to different needs. The starter plan begins at $19 per month and is ideal for those starting with email marketing and wanting to build their audience from scratch.
The marketer plan from $59 per month includes advanced features like contact scoring. The creator plan at $69 per month includes a website builder and unlimited courses.
The enterprise plan is designed for large companies and offers dedicated support and customized features with a visual and intuitive interface.
Ortto (Formerly Autopilot)
Ordo, formerly called Autopilot, is one of the best tools for designing automation flows across multiple channels. It also specializes in multi-channel marketing automation, including email, SMS, and web messages.
Ordo offers three pricing plans to meet the needs of different business sizes. The professional plan at $599 per month includes 247 support, email, SMS marketing automation, web push notifications, and AI suggestions.
The business plan at $999 per month improves the offering with priority support, professional onboarding, and email optimization.
The enterprise plan at $1,999 per month is designed for high-volume companies offering dedicated support, access to beta features, and custom configurations for mass mailings.
Over to You…
So these are some of our top picks when it comes to tools for business marketing and growth. Each can be used to meet your specific business requirements. While we have covered every essential information about them, make sure to refer to their official website and go through the details to understand them better. Best of luck!
