Are you facing challenges attempting to engage with your local audience? Does it seem like your business is one of the many fish in the sea in a competitive economy like India? A lot of businesses like yours grapple with creating a distinct identity in their respective communities. Local content marketing may be just the solution for you, and here’s how.
At iSonic Media, we have worked with a plethora of businesses across India, winning their trust by creating content that resonates with their audience and drives results. In this blog, we will show you how to develop a local content marketing strategy that works for your business.
What Is Local Content Marketing?
Local content marketing focuses on catering to the needs of the local audience with the content crafted by the brand. It entails knowing your audience, the unique aspects of your local culture, and the right language to engage your consumers and using them to customise your message accordingly.
For instance, a restaurant in Jaipur may write articles on making traditional Rajasthani cuisine dishes, or a clothing shop in Chennai might blog about traditional South Indian sarees. Local content helps businesses connect with their customers and helps cement their identity within the region.
When the cultures and values of your audience are taken into consideration while creating any content, there is a greater probability that people will trust your brand. And trust is an essential ingredient for any business’ success.
Why Local Content Marketing is Important in India
India is a blend of various cultures, languages, and traditions, and every city is different from the other. That’s why a strategy that works for one region may not be effective in another. Here’s how local content marketing can help your business meet its goals:
Fosters Trust
When you generate content tailored to the values and culture of your audience, they will engage and appreciate your brand more.
Improves Local SEO
Phrases like “best bakery in Pune” or “affordable electricians in Hyderabad” help improve your ranking in local business searches.
Increases Store Visits
For those with physical stores, local content may increase the number of customers who frequent your store.
Shows Community Involvement
Using local narratives, happenings, or cultural practices, portray that you care about the community.
But what is local SEO, and does it really matter? Let’s explain further.
The Effect of Local SEO
Local SEO is managing your online marketing to make more local clients seek your business. Its goal is to make certain that your company appears when users in your region look for items and services that you provide.
For instance, your café should display first in the results if an individual in Mumbai types in “best coffee shops near me.” That is the reason for local SEO.
The impact of local SEO is huge. According to a study by BrightLocal, 78% of local mobile searches result in an offline purchase. That means if your business shows up in local search results, you’re more likely to attract customers.
It’s Time to Define Steps to Take Local SEO:
Google My Business
This is a platform that enables you to control your presence on the internet. By claiming and optimising your Google My Business account, you are increasing your chances of being featured in local searches.
Local Keywords
The words that include the name of the place are helpful because such words aid Search Engines in knowing exactly where your firm is situated.
Local backlinks
Tying to other local sites or directories can improve your local SEO.
Steps to Formulate a Localised Content Marketing Strategy
How about we roll up our sleeves and get to work? Here’s a straightforward process you can follow to develop a content marketing strategy relevant to your locality:
1. Understand the Audience
Who are your clients? What do they care about? What challenges do they face? What do they prefer?
Use Google Analytics and social media analytics tools to find their demographics.
For instance, if your goal is to reach out to young working professionals in Bangalore, you may want to write about problems and their feasible solutions.
2. Apply Localised Keywords
Search for keywords associated with your area. For instance:
“Famous street food in Kolkata”
“Best fitness centres in Gurgaon”
“Inexpensive wedding organisers in Jaipur”
You can get these words with the help of Google Keyword Planner or Ubersuggest.
3. Write Other Posts with a Local Touch
Write articles, make videos, or publish posts on social media platforms that relate to the local audience.
For instance:
A travel company based in Kerala might write about the must-see places in the State during the rainy season.
A chai cafe based out of Delhi can write about the significance of chai in Indian society.
4. Local SEO Optimisation
Claim and enhance your Google My Business profile. This includes adding your address, phone details, and pictures.
Employ region schema markup to help search engines locate your business.
Register on local sites such as Justdial or Sulekha.
5. Enhance Your Local Promotion Efforts
Market your content on local groups on Facebook, WhatsApp communities, and Instagram.
Engage local bloggers and influencers to widen your scope.
Utilise geographical target ads for your content and people nearby.
6. Measure Your Achievements
Leverage Google Analytics to evaluate your content.
Analyse the website traffic, engagement, conversions, and other metrics.
Revise your approach according to the outcome analysis.
Tips for Creating Local Content in India
While developing local content, be sure to consider the following tips:
- Use Local Languages: If your audience understands Hindi, Tamil, Gujarati, or other regional languages, it would be worthwhile to produce content in that language.
- Leverage Local Festivals and Events: Opportunities abound during Diwali in North India, Pongal in Tamil Nadu, or Durga Puja in West Bengal to engage with your audience.
- Share Local Stories: Grant local customers the opportunity to share their testimonials or success stories while showcasing your produce.
- Remain Genuine: Refrain from overly commercialised content and promotional advertisements, but instead offer real value.
FAQs
What is the best frequency to post local content?
Try to post 1 or 2 times a week to help maintain consistency.
Is it possible for local content marketing to be effective for an online-only store?
Even without a physical store, you can still ship to customers located in certain cities or regions.
Which tools can I use for researching local keywords?
Consider using Google Keyword Planner, Ubersuggest, or SEMrush.
What indicators will show the success of my local content strategy?
Check site visits, engagement data, and conversions in Google Analytics.
Final Thoughts
The essence of building a local content marketing plan lies in knowing the audience, producing content that appeals to them, and effectively connecting with the community. This nation of great diversity, like India, can be challenging; nevertheless, this method can let you carve a niche for yourself and expand your business.
We at iSonic Media make sure to assist you at every point. From local SEO and content creation to social media marketing, you name it, and we are there. Click here to learn more about our services.
If you have any questions or need personalized advice, feel free to contact us. And if you’re looking to boost your local SEO, check out our Search Sensei service for expert guidance.
